Monthly Archives: August 2011
The Importance of the Bounce Rate
A bounce rate is the number of visitors that arrive on your site, and only view the one page that they land on. First, the user is referred to a site by either typing in the domain name, or clicking … Continue reading
Filed under For Beginners, Internet Marketing - General
Stop Reporting Numbers, and Start Reporting Stories!
Every action has a reaction. Too often in web analytics, we see simple reporting, rather than story telling. If your reports are simply telling you numbers, then you’re leaving a lot of valuable information behind. Anyone over the age of … Continue reading
Why Microsoft Should Buy RIM
Interesting development in the world of Google this morning. Google has announced that it is purchasing Motorola Mobility for a whopping $12.5 billion. That’s about one third of Google’s reported cash reserves and represents a huge step in Google finally … Continue reading
Filed under Internet Marketing - General
